Local SEO
The groundwork that makes a local business findable: structure, content, Google Business Profile.
The structural and technical groundwork that lets a local business be found for what it does and where it does it.
Site structure and internal links built around services and areas
Name, address and phone consistent across the site and the profile
What it covers
- 01Titles, descriptions and headings written page by page
- 02Google Business Profile claimed or corrected: categories, services, areas, hours
- 03Technical basics: sitemap, robots, canonical URLs, structured data
- 04Image weight, page speed and mobile usability checked
What a project includes
- A written record of what was changed, and why
- Search Console and the Business Profile set up in your own accounts
- A structure you can keep adding to without breaking it
No ranking, traffic or enquiry volume is guaranteed. Where a business appears is Google’s decision. What we control is that the site and the profile give it everything it needs to make that decision properly.
A good fit when
- 01
You are invisible for searches you should be the obvious answer to.
- 02
Your Google profile is unclaimed, duplicated or three years out of date.
- 03
You serve several areas and have one page covering all of them.
How we work
- 01
Discovery
We start with the business, the customers, and what a good enquiry actually looks like. The answers set the structure, the scope and the fixed quote.
- 02
Design Direction
We design the site before we build it — structure first, then typography, then the interface. You review the direction as a real page in a real browser, not as a picture of one.
- 03
Build & Refine
We build every page for phone and desktop, then refine the site with you before launch.
- 04
Launch & Support
You approve the finished website before it goes live. We launch it, hand over the accounts, and can look after it from then on as an ongoing service.